FLORAL KOKORO
Just like Disney, Floral Kokoro is able to make your (floral) dreams come true.
MY ROLE
I worked with the founder and core team to craft a brand strategy to define a tone of voice that translates across all touchpoints in a meaningful way.
At Floral Kokoro's core, they are a Lover that seeks to evoke emotion and make consumers feel special. They focus on love, intimacy, connection, and seek to delight customers.
I worked on:
- Brand Heart (Purpose, Vision, Mission, Values)
- Brand Messaging
- Brand Story
WELCOME TO FLORAL KOKORO!
Here, we believe in letting flowers do the talking.
Founded in New York City, now based in Singapore, we’re a floral design studio that is dedicated to sharing our artistry and creativity through the diverse ways we use flowers to celebrate stories and create memories.
Kokoro, which means “heart” in Japanese, is what you can expect from everything we do. We find joy in channeling our love for art, nature, and cultures into our contemporary designs while challenging the traditional because we believe life’s too short to color within the lines.
We hope you’ll stick around as we continue our ever-evolving creative journey of connecting people through nature. One thing’s for sure, every arrangement we create is unique and always made with love, for the ones you love.